Located at the Eastern extremity of the Barolo production area, the municipality of Serralunga d'Alba is a long and narrow ridge or sierra (from which the Serralunga name derives) of about 7 km length (4.35 miles) and less than 2 km (1.24 miles) width, stretching from North to South. Serralunga d'Alba– one of the eleven municipalities that compose the Barolo DOCG – has always been one of the most important territories of the denomination of origin, both because of the very good quality of many vineyards and of the solid, austere and inimitable style of its Nebbiolos.

The lands of the Serralunga d'Alba hills are of miocenic-helvetian origin. The subsoil is rich of limestone and of grey marls alternated with layers of sand. This alternation of sands and calcareous marls allows producing wines of excellent fineness, structure and elegance. The micro-climate is continental cold temperate, with warm summers and rigid winters and with strong temperature leaps between day and night during the ripening period, which allows the grapes to intensify a series of particularly fine and intense aromas.

The vineyards of Serralunga d'Alba originate many of the greatest and renowned selections of Barolo, names that are known to the connoisseurs: Barolo wines, characterized by alcoholic strength and great structure, that are full and robust, capable of withstanding particularly well the adversities of time.

Thus it was not a foregone conclusion that, when Barolo was above all an assembly wine, the grapes from Serralunga would be the most sought-after by the big cellars of the area for increasing the structure of their own wines and that today, thanks to the quality consolidation by many producers (some of these younger, others with a long tradition), the fame of the Barolo wines produced in this municipality would be continually expanding.